Saluting All Sizes

Agency Network: 
January 2020


To celebrate diversity in its true sense Scandinavian Brand, RFSU, decided it was time for a big salutation to penises in all shapes and sizes. it’s important to remember to celebrate the healthy, joyful and predujice-free sexuality – and to speak openly of topics that many still consider taboo: sizes. This clever outdoor – where the condom actually changes size as the bus stops and goes – is part of a campaign with which RFSU salutes all sizes, while informing of the brand’s diverse portfolio of condoms. All sizes are right… as long as you find your right size.

Outdoor advertisement created by Saatchi & Saatchi, Denmark for RFSU, within the category: Health.

Advertising Agency: Saatchi & Saatchi Denmark, Copenhagen, Denmark
Chief Creative: Sebastian Jensen
Creative: Peter Conlan
Art Director: Rikke Elverdam
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