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Weekday joined forces with RFSU (the Swedish Association for Sexuality Education) to produce a range of condoms and sell them at Weekday stores.
This NSFW professional campaign titled 'Be carefree, not careless' was published in Sweden in October, 2014. It was created for the brands: RFSU and Weekday, . This Digital medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 8 years ago.
Production Company: Standart
Director: Christian Larson