Agency Network: 
July 2019
Philco: Power
Philco Outdoor Ad - Power


To show the power of the Philco Rapid 1000 W Powder Cleaner, sold on the Casa & Video store network, Propeg created an impact action in Rio de Janeiro where we see the vacuum cleaner sucking up much of the building's gable.

Outdoor advertisement created by Propeg, Brazil for Philco, within the category: Electronics, Technology.

Advertising Agency: Propeg, Brazil
CEO: Vitor Barros
CCO: Emerson Braga
Executive Creative Director: Fabiano Ribeiro
Creative Director: Bernardo Cople
Creative team: Guga Neto, Emerson Braga, Jorge Gomes, Genival Junior, Rodrigo Bonfim
Account: Alice Cidaco, Rafael Santos, Patricia Lopes
Media: Miriã Lisboa, Newton Rogério, Leticia Lassance
Production: Mariana Hosannah, Bruno Carneiro, Juliana Mendonça
Planner: Melina Romariz, Maíra Miguel, Vinicius Theodoro
Approval: Laura Autran
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joelapompe's picture

This idea was done several times. The first one was in 1982 in France! You can see all the details on my website :-)

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