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Bus shelter

Agency Network: 
Published/Aired: 
June 2009

Description

We took the dog shelters away from where noone could see them, and put them in the streets, turning a bus stop into a dog shelter. Inside of it, an lcd sceen showed a video in which people could see how a dog lives its 24 hours in such a limited space, behind a fence. This tactical btl action, not only impacted tose who faced this new media, but caused a huge PR effect in press and a great viral explosion through Internet, triggered by consumers who forwarded the video using facebook and youtube. Hundreds of comments were made every day in facebook groups, supporting the campaign and being for dogs.

Outdoor advertisement created by TBWA, Chile for Pedigree, within the category: House, Garden.

Advertising Agency: TBWA/Frederick, Chile
Executive Creative Director: Pablo Leiva
Creative Director: Cristian López
Art Director: Gonzalo Arévalo
Producer: Gonzalo Orellana
Account Executives: Gabriel Jefferies, Aldo Pentenero
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morse's picture

Isn't this just a display?

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

its supercool. like it a lot

Guest
Gilbert Berkam's picture

I agree with morse, this is just a display... Nothing special...

Gilbert Berkam
Activity Score 71
Guest's picture

you're right, it's just a display. but that is only on the execution point of view, the idea is great. the display is just a very good way to communicate.
GREAT STUFF!

Guest
Guest's picture

the solution its so esay release the dogs into jungle thats it, le them live free!

Guest
ginu's picture

Dogs can't survive in jungle... they can live with us only, so don't arrest them in a shelter but live with them, give them freedom, take care of them, think that they too living things with feelings... that is what they are trying to tell...

ginu
Activity Score 140
Web Designer/Developer at chennai
Guest's picture

esta bueno, y solo esta ese en vitacura o existe otro mas?

Guest
picopalqlea's picture

y no sepelaron el plasma?

picopalqlea
Activity Score 999
Guest's picture

esta muy bueno, impactante y novedoso

Guest
Punch's picture

Qué buena propuesta. Excelente producción.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

Guest's picture

GRANDE CHILE !
DE HACE RATO NO SE VEIA ALGO ASI !

Guest
miko1aj's picture

great idea. Think it's very powerful.

miko1aj
Activity Score 3086
Ele's picture

It makes people feel and think about, thats the point, excellent!

Ele
Activity Score 31

Lenia Rosario | Copywriter

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