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Fatty

Campaign
Agency Network: 
Published/Aired: 
August 2009
Panasonic:  Fatty

Description

Billboards built around actual electric wires and poles to amusingly yet convincingly dramatize the need for the panasonic nose hair trimmer’s safety cutting system.

Outdoor advertisement created by Saatchi & Saatchi, Indonesia for Panasonic, within the category: Electronics, Technology.

Advertising Agency: Saatchi & Saatchi Indonesia
Creative Director: Juhi Kalia
Art Director: Audy Sutama
Copywriter: Pancaputera
Illustrator: DeadWolf Studio, Rudy Harianto
Additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M, M,Iskak, Tri S, Aryanto S
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Highest Rated

Guest's picture

Old idea,has been done it.

Guest
Guest's picture

Nice, though i just watched i guy getting roasted while touching a wire (from india) just moments earlier...

Guest
Guest's picture

Old idea,has been done it.

Guest
gioborde's picture

dude ...youve been repeating it...just put the god damn link to it.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

munirgee's picture

Lol, its really funny.

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

pdavies's picture

niiiiiiiiicee hahaha

pdavies
Activity Score 90
firebug's picture

hahaha

very nice application

firebug
Activity Score 1113
Guest's picture

Nice Concept....

www.virtualchaitra.com
twitter.com/chaitrax

Guest
marranoman's picture

jojoa, good!!!!!!!!

marranoman
Activity Score 15
silvi's picture

I respect indonesian work.

silvi
Activity Score 4172
Copywriter
Guest's picture

fuckin funny....love it

Guest
dlue's picture

these make me happy

dlue
Activity Score 342

cheers,
dlue

rolling.stone's picture

people must be enjoyed seeing it

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

ShaniG's picture

Using wires as hair has been done before.

ShaniG
Activity Score 17214
Creative Director
Istiko's picture

Ide dan konsepnya juara!

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

Guest's picture

Excellent creative execution, Copy what a waste....

The copy should have been:-

SHOCKS, NOT INVITED....

Use Panasonic Nose Trimmer..

With thousands of sensory nerve fibres in nostrils, trimming nose hair can be as risky as cutting live wires...

-PRASHANT DAVE

Guest
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