ADVERTISING

Panasonic

Talking to yourself

Agency: Ogilvy

Description

“If you have a Panasonic, you won’t talk to yourself”. Ogilvy’s Brazil’s first campaign to Panasonic is a reference to a common but weird behavior of our daily lives: talking to unresponsive things at home. Well, if you have a Panasonic it may not be that weird anymore, since it has Ok Google voice control.

This professional campaign titled 'Talking to yourself' was published in Brazil in December, 2020. It was created for the brand: Panasonic, by ad agency: Ogilvy. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago by communications manager: Danúbia Paraizo of Ogilvy Brasil.

Credits

Advertising Agency: Ogilvy Brazil, Sao Paulo, Brazil
CCO: Félix del Valle
ECD: Daniel Schiavon
ACD: Breno Rodrigues
Copywriters: Lucas D. Negreiros, Fillipe Abreu
Art Directors: Pedro de Gouveia, Vitor Prado
Junior Art Director: Miller Farias
Account Managers: Valentina Ursini, Amanda Moutinho, Fabio Valle, Amanda Psciotta, Thalita Cipriano
Producers: Tânia Garcia, Vanila Pereira, Tatiane Ramos
Strategists: Daniel Tomazo, Isa Prado, Gabriel Boru, Luciana Garcia
Media: Thiago Ferraz, Paloma Braga, Rafaela Morselli, Tamires Cruz, Gleice Pecorario
Audio: Comando S
Directors: Coutinho&Batti / Vetor Zero

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