Agency: Wunderman Thompson


Connected Living is the future and intelligent machines will soon minimise human effort across all areas, we all know. Panasonic brings this future into Indian homes now, with the launch of its MirAIe platform asking India to Meet The Future. Powered by IoT and AI, MirAIe - Panasonic’s connected living solution updatable platform allows for customization of sleep profiles on their air conditioners such that one never has to wake up in the night feeling too cold. The connected air Conditioner has intelligent and unique features such as the customized sleep mode that enables enhanced flexibility as it allows users to pre-set temperature profiles through the night for comfort.
The campaign created by Wunderman Thompson South Asia focusses on the younger, future forward millennials, who expect far more from life and don’t wish to be stuck with yesterday’s technology. A three part series, the campaign, brings alive irritations with yesteryears’ tech and presenting the value of future forward connected tech. Trying to switch off the lights by throwing tennis balls at the switch, dipping temperatures ruining glorious dreams on an un-prefixed AC show, resolving a young, modern couple’s tiff over who has to open the door and the enjoyment of a morning when all the chores are taken care of – quirky, young situations bring alive the benefits of connected homes across various moments of the day. The focus on younger millennial lives further emphasizes the needs of a generation that is done with doing everything themselves, who’d rather focus on the multiple more interesting things they have to do in life. An audience that is the future and demands the future. To them, Panasonic says come, Meet The Future of Connected Living.

This professional campaign titled 'Dreams' was published in India in February, 2020. It was created for the brand: Panasonic, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Electronics, Technology and House, Garden industries and contains 1 media asset. It was submitted about 4 years ago.


Advertising Agency: Wunderman Thompson, India

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