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Times Square

Campaign
Agency Network: 
Published/Aired: 
February 2020

Description

NSW Rural Fire Service and Wunderman Thompson Australia give New York City a look into Australia’s recent catastrophic bushfires.

Donated by Silvercast, the 77-foot ‘Godzilla’ billboard is located at the third most instagrammed location in the world and is perfectly positioned to send a message of thanks to all the firefighters and those who support them around the world.

The 15-second installation transforms Times Square’s usual bright lights into a to-scale fire front.

Outdoor advertisement created by Wunderman Thompson, Australia for NSW Rural Fire Service, within the category: Public Interest, NGO.

Caption

Imagine fighting a bush fire higher than this billboard. Thank you to the brave Australian and US firefighters defending Australia. And to the world for all your support.

Advertising Agency: Wunderman Thompson Australia
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