ADVERTISING

NSW Rural Fire Service

Planning to make a plan, is not a plan- Car, Planning to ...

Agency: JWT

Description

Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately.

This professional campaign titled 'Planning to make a plan, is not a plan- Car, Planning to ...' was published in Australia in July, 2013. It was created for the brand: NSW Rural Fire Service, by ad agency: JWT. This Film medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted about 9 years ago.

Credits

Advertising agency: The Campaign Palace/JWT, Sydney, Australia
Chief Creative Officer: Reed Collins
Art Director: John Koay
Copywriters: Reed Collins, Karl Fleet
Designer: Helen Sham
Producer: Vicky Rhedey
Planning Director: Karen Dwyer
Group Account Director: Toby McKinnon
Account Directors: Holly McDavitt, Sari De
Production Company: Plaza Films
Director: Dave Klaiber
Producer: Rach Paget
Casting: Toni Higginbotham
DOP: Daniel Ardilley
Editor: Danny Tait
Post Production: Heckler
Sound: Nylon - Simon Lister

ADVERTISING

iStock Essentials

Incident with burning agronomic ...

Artist: star_way

iStock Signature

Chef cooking danube crayfish

Artist: sinceLF

iStock Signature

Chef cooking danube crayfish

Artist: sinceLF

iStock Essentials

make a traditional stove with fi...

Artist: KOKO ABDURAHMAN

iStock Signature

Chef cooking danube crayfish

Artist: sinceLF

iStock Essentials

make a traditional stove with fi...

Artist: KOKO ABDURAHMAN

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.