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May 2018
Neue Zürcher Zeitung: Curious
Neue Zürcher Zeitung: Curious

Description

Outdoor advertisement created by Scholz & Friends, Switzerland for Neue Zürcher Zeitung, within the category: Media.

Caption

Curious?
Apparently, for why else would you be reading this otherwise uninteresting-looking poster? We’re especially pleased that your curiosity appears to be of the more in-depth sort and not one that needs some sensationalistic headline to awaken. They say particularly shocking topics, particularly famous people and particularly adorable babies work best. We don’t have anything against any of those per se; we just don’t like begging for attention. That’s probably why our poster is so unexciting. Which is ironic, since what we’re offering really is very exciting: a three-month trial subscription to the Neue Zürcher Zeitung for the extraordinarily low price of just one Swiss franc. We didn’t advertise our offer with a sensationalistic headline because we want it to benefit only truly curious people. To receive the subscription, you need to register at nzz.ch/neugierig1. We aren’t worried about you being able to remember the address because scientific studies have shown that our brain can remember new information better if our curiosity has already been awakened. And yours appears to be wide awake.

Advertising Agency: Scholz & Friends, Zürich, Switzerland
Creative Director / Copywriter: Christian Vosshagen
Art Director: Luca Stancheris
Copywriter: Maira Weidmann
Account Managers: Tobias Händler, Mathias Rösch, Victoria Kirsch
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kleenex's picture

well it is a good spot for the ads.

kleenex
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