Pleasure Icon, Swimming Pool

Agency Network: 
April 2018
Magnum: Pleasure Icon, Swimming Pool


Magnum is all about premium pleasure and art is a real passion point for Magnum lovers. This year the brand worked with the illustrator Thomas Danthony to create a series of outdoor works of art. The illustrations show different moments of pleasure where the iconic shape of the ice cream is beautifully and masterfully integrated.

Outdoor advertisement created by MullenLowe Group, Spain for Magnum, within the category: Confectionery, Snacks.


True to Pleasure

Advertising Agency: LOLA MullenLowe, Madrid, Spain
Chief Creative Officer: Chacho Puebla
Executive Creative Director: Pancho Cassis
Creative Director: Tomás Ostiglia
Head of Art: Fabio Brigido
Copywriters: André Toledo, Tomás Ostiglia
Art Director: Diego Limberti
Illustrator: Thomas Danthony
Head of PR: Sarah Okrent
Global Business Director: Tom Elliston
Account Director: Tom Elliston
Account Executive: Oscar Fernandez-Baca
Agency Producers: César Baciero, Sebastián Arce
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