Magnum ice cream has partnered with up and coming artists around the world to launch a new digital exhibition titled Pleasure Imagined. The exhibition will raise much needed funds for Magnum’s extended network of women cocoa farmers, via NGO 100WEEKS. The principal artist is Aurélia Durand and you can find her amazing work at @4ur3lia on instagram and all of the other artworks from around the world at magnumicecream.com
This professional campaign titled 'Pleasure Imagined' was published in Spain in June, 2020. It was created for the brands: 100weeks.nl and Magnum, by ad agency: MullenLowe Group. This Print medium campaign is related to the Confectionery, Snacks and Public Interest, NGO industries and contains 4 media assets. It was submitted over 3 years ago by Sarah Okrent of MullenLowe Group.
Advertising Agency: LOLA MullenLowe, Madrid, Spain