The Automatic Post-Collision Braking System is a safety feature that automatically initiates braking after the vehicle suffers a collision, and prevents or minimises subsequent collisions. To communicate this feature, we portrayed three chains of unfortunate accidents with a humorous twist. The message is simple: you might not be able to avoid the first accident, but now you can avoid things from going from bad to (a lot) worse.
This professional campaign titled 'One Accident Is Enough, River, One Accident Is Enough, Is...' was published in Germany in April, 2018. It was created for the brand: Volkswagen, by ad agency: DDB. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Dennis May
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Senior Art Director: José Gomes, Mohamed Chahin
Senior Copywriter: Pedro Lourenço
Illustrator: Mohamed Chahin, Sebastian Pattis
Retoucher: Zé Anderson