It's okay

Agency Network: 
Published/Aired: 
June 2021
Lovespace: It's okay
Lovespace: It's okay
Lovespace: It's okay
Lovespace: It's okay
Lovespace: It's okay
Lovespace: It's okay
Lovespace: It's okay
Lovespace: It's okay
Lovespace: It's okay
Lovespace Outdoor Ad - It's okay
Lovespace Outdoor Ad - It's okay
Lovespace Outdoor Ad - It's okay
Lovespace Outdoor Ad - It's okay
Lovespace Outdoor Ad - It's okay
Lovespace Outdoor Ad - It's okay
Lovespace Outdoor Ad - It's okay
Lovespace Outdoor Ad - It's okay
Lovespace Outdoor Ad - It's okay

Description

"It's okay" is a new campaign from the space of sexual knowledge and goods Lovespace, which details the topic of sex and sexual fantasies. The campaign says that in society, sex is presented as a very intimate affair, which is not worth talking about once again, but even think. Because of this pressure, sexual fantasies are perceived as something vulgar and dirty, something to be ashamed of. Each photo visualizes how different sexual fantasies can be and that each of them is normal. Patsany selected a shortlist of the best photos and developed a key message for each so that the Lovespace team could use the entire series of posters on social media.

Our goal was to develop a beautiful, non-vulgar and at the same time socially important communication that would draw attention to the problem. "To wish is ok" "To share what you want is ok" "To experiment together is ok" "To try together is ok."

Outdoor advertisement created by Patsany Agency, Ukraine for Lovespace, within the categories: Beauty, Health.

Advertising Agency: Patsany Agency, Kyiv, Ukraine
Creative Director: Dmytro Iatsyna
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