Offline - we miss you

Published/Aired: 
February 2021
Locals.org: Offline - we miss you
Locals.org: Offline - we miss you
Locals.org: Offline - we miss you
Locals.org Outdoor Ad - Offline - we miss you
Locals.org Outdoor Ad - Offline - we miss you
Locals.org Outdoor Ad - Offline - we miss you

Description

The campaign promotes the spirit of Locals.org by leveraging people’s desire returning back to pre-pandemic normal life. The campaign billboards do it ironically, referring to all kinds of situations that used to annoy us but now, things we’ve started to actually miss. Having to wait hours to get a drink in a club, never finding a seat at our favorite restaurants and even the struggle of commuting has become more than just a nostalgia, rather - an object of craving. The ultimate purpose was to spread a supportive message of companionship around the city, empathising with all Londoners and getting them to smile when they realise we’ve all found ourselves in the same situation.

Creative Director: Laura Sordi
Art Director: Maksim Karbanovich
Copywriter: Laura Sordi
Photographer: Inna Kostyukovsky
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