Today, Klarna, the leading global banks, payments and shopping service, has launched a new campaign playfully inviting UK consumers to discover the truth about the brand with famous Spanish artist Ignasi Monreal.
Klarna is the leading buy now pay later provider in the UK, however, in the past few years - the brand has seen a rise in the number of misconceptions. Taking a bold and unapologetic approach to the critics, skeptics and curious - Klarna answers some of the questions on everything from their brand, average age and even the company name.
To discover the truth, Klarna has partnered with Ignasi Monreal, famous for his collaborations with Gucci, Vogue and Netflix to create a series of seven pieces of artwork - each based upon a misconception seen online or in the media.
Klarna invites consumers to enter the mythical world online where they can play a mythbuster challenge or by visiting the murals located in cities around the UK (London, Manchester, Liverpool and Birmingham).
In London, consumers can visit the mural in Shoreditch or Notting Hill where they can scan the QR code within the painting. Once scanned on a smartphone camera, consumers are directed to a digital gallery and are virtually immersed into the paintings. For each artwork, a Mythbuster challenge is posed and the answers are hidden within the visuals inside of the painting. Consumers who take part in the game have the chance to win one of four fantastic prizes.