Hardcore denim. The BVB Edition '21 - In the new G-Star RAW x BVB campaign, Dortmund kickers Roman Bürki, Emre Can, Mahmoud Dahoud, Thomas Delaney, Thomas Meunier and Marcel Schmelzer present pieces of the current G-Star RAW Hardcore Denim Campaign. The city of Dortmund is their playfield, the uniform Hardcore Denim.
The game is on in a fascinating journey through the exciting world of G-Star RAW x BVB, via an enormous pinball machine.

This professional campaign titled 'The game is on' was published in Netherlands in May, 2021. It was created for the brands: G-Star RAW and G-Star RAW and Borussia Dortmund, by ad agency: The Family Amsterdam. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 3 years ago.


Advertising Agency: The Family Amsterdam
Production: The Family Amsterdam
Director: Marco Grandia
Service Production Germany: Peoplegrapher
DOP: Floris van der Lee
Design pinball machine: Raphael Bartels
Art Direction pinball machine: Elsa Oskam
Edit: Govert Janse
Post Production: The Compound
Music: 22 Ghosts
Sound Design: Stainless Sound


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.