As controversial Video Assistant Referee technology makes its debut in England’s top football league, Klarna, the digital ‘buy now, pay later’ payment provider, is releasing an exclusive ‘Klarna x VAR’ shirt to highlight that the brand is the VAR of online retail, helping shoppers to get their decisions right off the pitch.
Designed to spark conversation amongst football fans, as part of a campaign created by 72andSunny Amsterdam, the new shirt design follows the introduction of VAR in England’s top flight, following its extensive use in international competitions, major leagues around the world, and in the FA Cup.
The ‘Klarna x VAR’ shirt is designed by British-Italian graphic and apparel designer Angelo Trofa, who is renowned for designing football kits
This professional campaign titled 'Klarna x VAR' was published in Netherlands in August, 2019. It was created for the brand: Klarna, by ad agency: 72andSunny. This Design medium campaign is related to the Finance industry and contains 4 media assets. It was submitted about 4 years ago.
Advertising Agency: 72andSunny, Amsterdam, Netherlands
Director: Sam Vis
Photographer: Tobias Faisst
Production Company: Halal Film & Photography
Sound Design Company: Stainless Sound and Music
Post/VFX Company: Glassworks Amsterdam Ltd
PR Agency: FLB Europa