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Billboards

Agency Network: 
Published/Aired: 
September 2008
James Ready:  Billboards
James Ready Outdoor Ad -  Billboards

Description

Outdoor advertisement created by Leo Burnett, Canada for James Ready, within the category: Alcoholic Drinks.

Caption

Help us keep this beer a buck. Share our billboard.

Advertising Agency: Leo Burnett Toronto, Canada
Creative Director: Judy John
Creative Group Head / Art director: Paul Giannetta
Creative Group Head / Copywriter: Sean Barlow
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
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amin24e's picture

not bad
Spark of creativity | http://www.felket.blogspot.com/

amin24e
Activity Score 127
student
ADebutant's picture

so smart. eff! That's a great effort to build loyalty and brand presence.

"Our factories make cosmetics. We sell hope." -M.Factor

ADebutant
Activity Score 266
short shorts's picture

Absolutely. I wonder if they took this idea into other media. It could be especially effective as a web banner or even a cheaply-produced radio spot.

http://shortshorts.tumblr.com/

short shorts
Activity Score 109
Brooklyn, NY |

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

Guest's picture

really really great

Guest
Guest's picture

date is wrong

Guest
NatalieM's picture
NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

Guest's picture

Wicked Idea.

Guest
Crisp One's picture

awesome, Anthony & Steve has got my respect

Crisp One
Activity Score 2005
Other at New York
dylank's picture

Great idea, WWF and Car magazine did a similar thing on radio, http://bestadsontv.com/radio_details.php?id=19053

dylank
Activity Score 47
Art Director Chicago
Guest's picture

Yikes! So this idea has been done before.

Well, sucks for the team who worked on this.

Guest
Blair Semenoff's picture

Great way to sell a vehicle!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
arvin's picture

Not bad thats it!
nothing great about it.

arvin
Activity Score 341
Guest's picture

"couldn't afford the whole billboard"? WTF? You've used the entire billboard to send across your message.

Guest
Guest's picture

Smart, lovely, timely thinking.

Guest
Guest's picture

Like it.

Guest
Guest's picture

Love it. Its not a gimmick billboard, its an idea.

Guest
bottleHeD's picture

Did people actually pay to get messages up on that 'board?

bottleHeD
Activity Score 90
Art Director at OgilvyOne
maesepedro's picture

nice.

a "user generated content" campaign (god I hate that phrase) which actually has an idea beyond "how about you make our ad".

maesepedro
Activity Score 90
Albion London
gmint7's picture

:::J:::

lilke it.
good branding!

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

gmint7's picture

:::J:::
oh.
almost like Jones Soda.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

xiboong's picture

this idea has been done before.

xiboong
Activity Score 6
Graphic Designer
Guest's picture

Post a link to the original ad or go chug napalm nammer

Guest
Guest's picture

I don't think this is creativly amazing but from a production standpoint it's outstanding. How do you convince a studio you're not doing one billboard resized you want to do a hundred. How about the media buyer that has to search out 100 very specific billboard locations instead just doing their regular blanket buy. The account person who has to get the client to sign off on 100 different executions. Non of those people get thanks. Kudos to the people behind the scenes.

Guest
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