James Ready

Hair Removal, Stain Removal, Body piercing, Italian Sausa...

Agency: Leo Burnett


James Ready Beer is always doing what it can to help people afford more beer. This year James Ready invented billboard coupons, a way for people to save money on like necessities like food, dry cleaning and grooming to have more money to buy James Ready Beer. By partnering with local retailers, we created a program that allowed people to take a picture of our billboard, show the picture to the corresponding retailer and receive savings on selected products and services. Saving money meant more beer money. We created offers that our drinkers would find useful but that were also in tune with the J.R. brand tone.

This professional campaign titled 'Hair Removal, Stain Removal, Body piercing, Italian Sausa...' was published in Canada in April, 2010. It was created for the brand: James Ready, by ad agency: Leo Burnett. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted almost 14 years ago.


Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Judy John, Lisa Greenberg
Art Directors: Anthony Chelvanathan, Paul Giannetta
Copywriters: Steve Persico, Sean Barlow

Russell Athletic


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