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Oversized billboard

Agency Network: 
Published/Aired: 
October 2010
Hepsiburada Outdoor Ad -  Oversized billboard

Description

Hepsiburada.com (translation: everythingishere.com) is a comprehensive online shopping website. The title alone emphasizes how customers can find everything they want under one adress. Our creative approach was to design a large billboard by combining multiple billboards, advertising various products to reflect the variety of products available on the website. In this way we communicated our own message, "everything is here", through the advertisements of other brands.

Outdoor advertisement created by DDB, Turkey for Hepsiburada, within the category: Recreation, Leisure.

Advertising Agency: DDB&Co, Istanbul, Turkey
Creative Director: Karpat Polat
Copywriter: Gokhan Akca
Art Director: Ali Bati
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dsklan's picture

why not... i like it;)

dsklan
Activity Score 1926
Art Director at homeshop
andyStock's picture

This is smart, I quite like it.

andyStock
Activity Score 666
Guest's picture

Awesome!

Guest
jnaimo's picture

I like the symmetry and color application. What if the individual product images had "add to cart" button or "continue shopping"? Everybody lists their website and this example seems subtle. If the panels looked a bit more like a website it may not get confused with bus stop print ads.

jnaimo
Activity Score 100
Graphic Designer at Baudville, Inc.
Dzsoi's picture

I agree, should be more web-ish, any more elements to ensure the coherence seems to be missing.

Dzsoi
Activity Score 8552
Copywriter at Brightly
Guest's picture

Creative Director: Karpat Polat
Copywriter: Gokhan Akca
Art Director: Ali Bati

Guest
ivan's picture

Appreciated.

ivan
Creative Director at Ads of the World
Guest's picture

esta muy buena, pero creo que puede llegar a pasar desapercibido y no tener impacto

Guest
Yarp's picture

Nice!

Yarp
Activity Score 385
Copywriter at Freelance
Guest's picture

Merma

Guest
Guest's picture

Nice idea, but I feel like my attention would go to the individual ads, and I'd completely overlook the site URL.

Guest
Aznev's picture

Muy arriesgado. Quien no vea Hepsiburada.com, va a comprarse un Seiko en cualquier otro lugar.

Aznev
Activity Score 21
Guest's picture

Looks nice

Guest
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