Oversized billboard
Description
Hepsiburada.com (translation: everythingishere.com) is a comprehensive online shopping website. The title alone emphasizes how customers can find everything they want under one adress. Our creative approach was to design a large billboard by combining multiple billboards, advertising various products to reflect the variety of products available on the website. In this way we communicated our own message, "everything is here", through the advertisements of other brands.
Outdoor advertisement created by DDB, Turkey for Hepsiburada, within the category: Recreation, Leisure.
Creative Director: Karpat Polat
Copywriter: Gokhan Akca
Art Director: Ali Bati
Awesome!
I like the symmetry and color application. What if the individual product images had "add to cart" button or "continue shopping"? Everybody lists their website and this example seems subtle. If the panels looked a bit more like a website it may not get confused with bus stop print ads.
I agree, should be more web-ish, any more elements to ensure the coherence seems to be missing.
Creative Director: Karpat Polat
Copywriter: Gokhan Akca
Art Director: Ali Bati
esta muy buena, pero creo que puede llegar a pasar desapercibido y no tener impacto
Merma
Nice idea, but I feel like my attention would go to the individual ads, and I'd completely overlook the site URL.
Muy arriesgado. Quien no vea Hepsiburada.com, va a comprarse un Seiko en cualquier otro lugar.
Looks nice
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