Our newest campaign was created by five new creatives: Noah age 4, Kayla, age 11, Kabir age 5, Eugenia age 8, and Alexis age 6. Five created the artwork for Outdoor and three kids’ stories were turned into books.
Goldfish® Crackers, a beloved snack in many Canadian households, recently launched #FeedImagination. This new advertising platform was created to encourage imagination in the minds of Canadian children. As part of the launch, Goldfish invited parents across Canada to submit their kids’ artwork and stories so that they would have an opportunity to show their work on a larger stage than their refrigerators.
This winter, 11 contest winners can now see their imaginative masterpieces come to life in the real world with a national out-of-home campaign that features each winner’s creative drawing and their name, on a public stage. Young storytellers were showcased with digital stories featured on Instagram and available for download on the Goldfish Crackers #FeedImagination hub.
“With many Canadians facing another wave of lockdown restrictions, bringing kids’ imaginations to the forefront delivers some much needed joy and inspiration to help unlock the next generation’s unlimited potential that comes when they open up their own imagination. ”says Paloma Bentes, Marketing Director at Campbell Canada. “Parents have shared how important imagination is to their children’s development, especially now, given how much time is being spent at home.”
Outdoor advertisement created by Zulu Alpha Kilo, Canada for Goldfish, within the category: Confectionery, Snacks.
Chief Creative Officer: Zak Mroueh
Creative Director: Susie Lee
ACD, Writer: George Ault
ACD, Art Director: Jacob Gawrysiak
Clients: Mieka Burns, Paloma Bentes, Friyana Engineer, Mariah Weir
Group Strategy Director: Heather Segal, Sean Bell
Account Team: Alyssa Guttman, Michelle Fournier
French partner: The French Shop
Creative Director: Geneviève Vincent, Joëlle Fournier
Art Director: Jacinthe Archambault
Account team: Sébastien Bergeron, Émilie Maranda, Gabrielle Papineau
PR agency: Proof Strategies Inc.
Media agency: Spark Foundry
Shopper Agency: The Mars Agency
Producer: Michael Oshell, Genevieve Boyer
Studio Director: Greg Heptinstall
Studio Artist: Andrew Martin, Cecilia Bernasch