ADVERTISING

Goldfish

Goldfish x Boban Hand Dish

Agencies: Saatchi&Saatchi Saatchi & Saatchi

Description

Saatchi & Saatchi recently launched a follow-up campaign to their original Goldfish ‘By the Handful’ where fans had to guess how many Goldfish NBA Star Boban Marjanović can hold in his hand. A year later, they can now experience what it’s like to go for the handful of Goldfish crackers like a pro with the first-ever Goldfish x Boban Hand Dish.

In this new campaign called “Goldfish x Boban Hand Dish,” an exact replica of Boban Marjanovic's 10.75-inch hand, the biggest in basketball, is made into a dish for Goldfish! Leaning into drop culture and while other NBA players drop a sneaker or a jersey… Goldfish is dropping a hand.

Measuring in at 10.75-inches and fitting 301 Goldfish crackers, this iconic, one-of-a-kind piece of sports (and Goldfish) memorabilia is making its debut for sports fanatics and snack fans alike for a limited time.

This professional campaign titled 'Goldfish x Boban Hand Dish' was published in United States in February, 2023. It was created for the brand: Goldfish, by ad agencies: Saatchi & Saatchi and Saatchi&Saatchi. This Integrated medium campaign is related to the Food and Sports industries and contains 3 media assets. It was submitted over 1 year ago.

Credits

Raig Adolfo CSO
Daniel Lobaton CCO
Dustin Tomes EVP, Executive Creative Director
Erin Evon Associate Creative Director, Art
Jason Burke Associate Creative Director, Copy
Jill Archibold Senior Art Director
Zach Schweikert Senior Copywriter
Caitlin Reynolds EVP, Portfolio Lead
Jimmy Van Meter VP, Group Director
TJ Daigler Senior Account Supervisor
Jane Schecterson Account Executive
Lana Aboushaar Assistant Account Executive
Jessica Nazzareno Project Manager
Praveen Vaidyanathan VP, Strategy Director
Kevin Stanton VP, Director, Strategy
Ali Gomez Senior Social Strategist
Tim LeGallo Director, Integrated Production
Samantha Berry Senior Producer
Natalie Zeller Producer
Katie Watt Associate Director, Digital Producer
Ralph Bachir Senior Designer
Franklin Canales Designer
Robin Oksenhendler SVP, Director of Business Affairs
Laurie Pascoe Business Manager
George Sylva Business Manager

Campbell Soup Company:
Janda Lukin Chief Marketing Officer, Campbell Snacks
Danielle Brown Vice President, Cookies and Crackers
Chris Tutor Vice President, Integrated Marketing
Sarah Levine Director, Consumer Connections
Cat Curtice Associate Manager, Consumer Connections
Shibani Potnis Senior Director, Marketing
Jenny Huang Brand Manager
Maxine Peltz Senior Associate Brand Manager
Bethridge Toovell Director, External Communications & Social Media
Kara Colety PR Manager, External Communications
Lara Nicotra Senior Manager, Social Media
Christine Avallon Associate Manager, Social Media
Brandon Goodman Director, Media and Analytics
Dana Hanson Assistant Manager, External Communications & Social Media
Haley Sifen Associate Manager, Media
Prabu Chandrasekaran Senior Manager, Martech

Creative License:
Kevin McKiernan CEO and President
Tom Briggs Senior Vice President
Graham Micone Vice President Music & Talent
David Jacob Director of Business Affairs
Leah Kahan Director of Music and Talent
Emma Carrow Creative Coordinator
Chloe Gooch Account Coordinator

PXP:
Betsy Lowther EVP, Director of Content Strategy
Sung Kim Vice President Group Director, Social Strategy
Sage Stargrove Content Strategy Director
Annie Lambesis Senior Social Strategist
Emma Hein Social Media Manager
Chad Fenoglio Associate Creative Director

Spark Foundry:
Scott Schwartz SVP, Planning
Rebecca Kantor Associate Media Director, Client Management
Brian Cronk Executive Vice President, Head of Experience Planning
Jordan Arenas Director, Performance Media
Blair Hall Associate Director, Performance Media
Brittany Johnson Associate Director, Content Partnerships
Ebony Jones VP, Content
Lilly Nunnally Manager, Content

Zeno:
Missy Maher Head of Integrated Communications
Andrea D’Alessio SVP
Nirmala Singh VP
Kayla Ramans Account Supervisor

Production Company: Stink Films
Traktor Director
Ari Schniderman Head Of Production
Mungo Maclagan Executive Producer
Mark Walejko Line Producer

Post: Harbor Picture Company
Tim Warmanen Senior Editor
Elyse Robinson Producer
Vincent Roma Flame Artist
Oisin O’Driscoll Senior Colorist
Brad Martin Color Producer
Steve Perski Audio Engineer
Lauren Boyle Audio Producer

Music House: Pickle
Alexis Estiz Executive Creative Director
James Zavaleta Executive Producer
Lupi Alvarez Producer
Matt Kerr Associate Producer
Robbie Gardunio Composer

Zing How Design: Hand Dish & Box Production
Gentle Giant Studios: Hand Dish Scans &
Prototype Production
Family Films: Boban Hand Photography

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