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Published/Aired: 
April 2019
Floral Expression: Boys Will Be Boys
Floral Expression: Boys Will Be Boys
Floral Expression: Boys Will Be Boys
Floral Expression Outdoor Ad - Boys Will Be Boys
Floral Expression Outdoor Ad - Boys Will Be Boys
Floral Expression Outdoor Ad - Boys Will Be Boys

Description

Some men do like receiving flowers so why is it such a feminine thing? The strategy was to change womens' perceptions of giving flowers to men to raise awareness for an independent flourist in Leeds. From this I came up with the big idea 'Boys will be boys'. It shows men holding flowers whilst demonstrating typically manly habits which women find annoying. This is a humorous representation of men with flowers.

Outdoor advertisement created by Leeds Arts University, United Kingdom for Floral Expression, within the category: Public Interest, NGO.

Caption

Give him a real reason to manspread.

Give him something else to rearrange.

Give him something worth bragging about.

Advertising School: Leeds Arts University, Leeds, UK
Creative Director: Nicholas Young
Art Director / Copywriter: Lucy Matthews
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