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matrix4u's picture

did not get the concept???

matrix4u
Activity Score 19
CrackerJackFlash's picture

Good stuff

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Phil Lestino's picture

Different, but i believe a little dangerous....people shpould be concentrating on vehical control not reading.

Phil Lestino
Activity Score 1684
morse's picture

Lovely idea.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

talkingisfree's picture

Like the idea in itself a lot. It works quite well also because is dangerous but...is really dangerous, so...

talkingisfree
Activity Score 2712
Art Director
santomas's picture

Clever!

santomas
Activity Score 6
Creative Director at San Markos
Paloma's picture

Is it a joke?
Am I supposed to read all this copy while I'm driving?

Paloma
Activity Score 531
Graficus Erectus's picture

Come on Paloma. You can't be serious....

Graficus Erectus
Activity Score 2
Graphic Designer
Guest's picture

I thought that too, you can't be serious man,

If you read it, it means you're NOT driving, you're stuck in traffic. That's why they suggest the train.

Guest
Duckman's picture

good stuff

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

R U serious's picture

This works good in Amsterdam cause you got to be stoned to stare at this till the end.

R U serious
Activity Score 418

Say my name, say my name...

Tomzwarts's picture

I think most of the people will go another route before getting the message.

Tomzwarts
Activity Score 42
Art Director
gioborde's picture

its to read in traffic jams..quite interesting, but you might even get people reading while driving...causes distraction..but great idea.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

binunk's picture

Really dangerous...:(

binunk
Activity Score 216
Graphic Designer at Art Director
John van de Vorstenbosch's picture

Really like it! I'm a bit surprised the bus companies put it on their busses though..

Good work!

John van de Vor...
Activity Score 216
Copywriter at Hansnel Group
fauxjebus's picture

Nice mockup. Will it actually run?

fauxjebus
Activity Score 500
Art Director at WAX
Quinner's picture

I really was wondering where this ad was going (excuse the pun) Body copy on a bus. Hello. But the pay off was rewarding and really nailed it. Nice one.

Quinner
Activity Score 48
General Manager
atb2005's picture

This could potentially cause accidents, so it's not such a clever idea after all. It's actually dangerous.

atb2005
Activity Score 13557
picntype's picture

you mean ppl gonna kill themselves to read this? i dnt even look at this while im driving. but it would make sense wen im stuck behind this wagon. :)

picntype
Activity Score 175
Art Director
atb2005's picture

Yes, there might be some fender benders or slight injuries. Death? Don't know. There's nothing wrong with reading this if you're indeed stuck in a traffic jam. Otherwise, having it right in front of you, while driving, could be a little distracting. The idea - or concept - behind it is good though; no doubt about that.

atb2005
Activity Score 13557
royschellekens's picture

Love the idea!

And ofcourse it is a bit dangerous. But if you crash your car into the back of this bus you can hear yourself say: Dutch Railways. I should have came along!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Dzsoi's picture

Reminds me of those stickers on cars with the text: "If you can read this, you came too close."
Here, if you can read all this, you are in the jam for too long.

Dzsoi
Activity Score 8609
Copywriter
Hiperion's picture

well done!
effective and simple :)

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
alejulimaty's picture

very smart, love it

alejulimaty
Activity Score 842
brother buenos aires
satrianee's picture

I'd love to stuck behind this bus on my cm by cm way to work.

satrianee
Activity Score 3748
Adaddicted's picture

also feel the same here ;-))

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

pepsiice's picture

hahahaha I like it!

pepsiice
Activity Score 253
Graphic Designer
Brain-Art's picture

No

Brain-Art
Activity Score 1101
Graphic Designer
Critic's picture

I agree with Dzsoi. It's pretty dangerous.

Critic
Activity Score 271
Copywriter at Slow shutters
sold's picture

http://fernandalima.files.wordpress.com/2010/03/outdoor_texto_longo1.jpg

done by Africa, 6 or more years ago.
says: bottled drivers (literal translation), the itau bank was made for you that live in a city like this, where people can read a billboard with 84 words, while stay stop on transit... Itau, made for you.

sold
Activity Score 3379
Copywriter
Carlos Aledo's picture

It is a great idea! I just would do the typography a little bit bigger and cut the copy in half. Look like too long for reading even If you are in a traffic jam.

Carlos Aledo
Activity Score 63
Frelancer photographer, illustrator and designer |

http://www.behance.net/CarlosAledo

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