The Ad-cess Ramp

Agency Network: 
October 2019
DIRECTV: The Ad-cess Ramp
DIRECTV Outdoor Ad - The Ad-cess Ramp


In Ecuador there are approximately 210,000 registered people with physical disabilities and our country still lacks an infrastructure that facilitates their mobility. So, DIRECTV Prepago innovated the classic advertising easel to turn it into an adjustable access ramp for each comercial premises in low income neighborhoods (shops, pharmacies, restaurants, hardware stores, etc.) and, thus, transform them into inclusive spaces for people with disabilities.

Outdoor advertisement created by Grey, Ecuador for DIRECTV, within the categories: Electronics, Technology, Media.

Advertising Agency: Maruri GREY, Quito, Ecuador
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