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Feel it

Agency Network: 
Published/Aired: 
February 2020
Coca-Cola: Feel it
Coca-Cola: Feel it
Coca-Cola Outdoor Ad - Feel it
Coca-Cola Outdoor Ad - Feel it

Description

Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.

Advertising Agency: Publicis Italy
Global Chief Creative Officer Publicis Worldwide: Bruno Bertelli
Chief Creative Officer Publicis Italy: Cristiana Boccassini
CEE Executive Creative Director: Davide Boscacci
Associate Creative Director/Copywriter: Stefano Zanoni
Creative Supervisor/Art Director: Roberto Ardigò
CEE Regional Client Lead: Lorenza Montorfano
Client Service Director: Benedetta Virga
Group Account Director: Mirjana Slavkovic
Account Supervisor: Alberto De Simone
Art Buyer: Caterina Collesano
Postproduction: B612
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joelapompe's picture

Reminds me a LIA 2015 GOLD winner by Ogilvy Frankfurt :
https://www.joelapompe.net/2020/02/18/coca-cola-iconic-bottle-missing/

joelapompe
Activity Score 3991
Fran821's picture

Postproduction: B612
pure genius

Fran821
Activity Score 29
Copywriter at Freelance creative and finishing the advertising carrer in CAECE Mar del Plata
Rahul Mate's picture

Design reign the color

Rahul Mate
Activity Score 27
Other at Vishwakarma University |

RahulMate

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