In the fall of 2017, the iconic Coca-Cola wanted to show its appreciation for, and respect of, the local, the authentic, the community it is a part of. Cue the hand-crafted OOH, knitted and woven over the course of several months by the local ladies whose craft is a work of art, to tease a special Coke & Meals platform that would truly celebrate what we, as a community, hold dear: traditional Serbian cuisine, the unforgettable tastes of our country!
Outdoor advertisement created by McCann, Serbia for Coca-Cola, within the category: Non-Alcoholic Drinks.
Creative Director: Jana Savić Rastovac
Digital Creative Director: Vladimir Ćosić
Art Directors: Lidija Milovanović, Kristina Jovanović, Miroslav Pavlović
Copywriters: Dubravka Petrović, Sandra Stojanović
Account Team: Jelena Lešević, Igor Petrović
Strategic Planner: Marija Stošić
Production: Jelica Jauković, Vladislav Prhal
Production House: Sodapop
Director: Aleksandra Gajić I Đorđe Marković
UM: Jovana Voves, Sonja Džuklevski, Nataša Jolović
Knitting / Weaving Lades: Mira Lekić, Nena Hodak, Olivera Savić, Lela Panić, Svetlana Manić