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3D printing

Agency Network: 
Published/Aired: 
May 2010

Description

Two lenticular lighted panels were installed in subway stations to mimic “The Wave”, the celebration of Brazilian fans. Those walking past the panel will see the Gigantic Wave forming right before their eyes as they pass the 16-meter long panel.

Outdoor advertisement created by JWT, Brazil for Coca-Cola, within the category: Non-Alcoholic Drinks.

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Guest's picture

Freaking brilliant!

Guest
Hibon's picture

Great idea ... and great new process of printing. New ideas will come out of this. Obrigado Coke!

Hibon
Activity Score 3734

Simple ideas are the best !

deadlinecanwait's picture

bravooooooooooooo

deadlinecanwait
Activity Score 109
Art Director
Guest's picture

I don't see how this is 3D printing. 3D printing uses inkjet-style devices to build 3D objects, for rapid prototyping etc. This is *just* a lenticular print, albeit a very nice one.

Guest
Guest's picture

So simple yet so good!

Guest
Mantufayo's picture

Clap, clap, clap!

Mantufayo
Activity Score 580
Creative Director
Galo's picture

I've seen this in a subway station in Rio de Janeiro. Really nice and with a great impact on people. Congrats!!

Galo
Activity Score 446
Copywriter
Guest's picture

me quito el sombrero señores!!!

Guest
Guest's picture

Brilliant!!!

Guest
Jupiter's picture

clever use of media ;-)

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Guest's picture

WOW to this
• Smart • Brilliant • Mover & Shaker!!!

Guest
me tool's picture

mind blowing.. its awesome

me tool
Activity Score 14
Guest's picture

Captures the spirit brilliantly.

Guest
Guest's picture

owsome

Guest
Hiperion's picture

I love it!
God, it´s so brilliant!!

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Gjeli's picture

Nice. Very creative!

Gjeli
Activity Score 105
Art Director
huh's picture

Amazing
Speechless....

huh
Activity Score 18
Copywriter |

--
((((()))))

Libor Oubrecht's picture

it seems to me like no low-cost thing:)
however one of the best interactive and non-traditional campaign!

Libor Oubrecht
Activity Score 309
Copywriter
TKoD's picture

Strategic, creative, well realized... brilliant

TKoD
Activity Score 103
Account Director in M&CSAATCHI.GAD
Guest's picture

IT's the freaking best panel I have ever seen, The guys who did this are PURE GENIUSES!!!!!!!!!!!

Guest
Guest's picture

grand prix

Guest
Guest's picture

IT's grand

Guest
qiqidudu's picture

IT's grand

qiqidudu
Activity Score 4
Other
Guest's picture

nice technology exicution, and concept.

Guest
Guest's picture

INSANELY GREAT!

Guest
Guest's picture

I want to watch this over and over again.

Guest
cef's picture

so clever
i wonder how it works...

cef
Activity Score 547
Copywriter
Dzsoi's picture

-

Dzsoi
Activity Score 8609
Copywriter
Dzsoi's picture

Love it a lot! Very propriate use of this old technology and it's always good for a brand to make people stop, stare and smile. PS: I am gay for this song :)

Dzsoi
Activity Score 8609
Copywriter
Guest's picture

woowwwwwwwwwwwwww

Guest
Guest's picture

Wowwwwww brilliant!

Guest
Guest's picture

Eu tive o prazer de ver de perto!

Foi uma ação sensacional, parabéns!!!

Guest
Guest's picture

Muito merecido! Parabéns JWT

Guest
Guest's picture

what is the name of visual communication company that printed the material?

Guest
dadada's picture

even if it's late, i say Wow!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

skiimo's picture

this is brilliant!

skiimo
Activity Score 8
Cutarica's picture

Smart as it comes. genius.

Cutarica
Activity Score 3451
Illustrator
meixuilv's picture

bravo!!! simple but very creative!!!

meixuilv
Activity Score 14
Copywriter at shenzhen
Guest's picture

I LOVE IT!!!!!

Guest
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