#BKParade

Agency Network: 
Published/Aired: 
June 2021
Burger King: #BKParade
Burger King: #BKParade
Burger King: #BKParade
Burger King: #BKParade
Burger King: #BKParade
Burger King: #BKParade
Burger King Outdoor Ad - #BKParade
Burger King Outdoor Ad - #BKParade
Burger King Outdoor Ad - #BKParade
Burger King Outdoor Ad - #BKParade
Burger King Outdoor Ad - #BKParade
Burger King Outdoor Ad - #BKParade

Description

Over the years, Burger King Brazil has voiced its support to promote and spread diversity across that country. Now, the burger chain has announced the roll-out of a campaign featuring employees as the protagonists in the fight for diversity: the BK PARADE.

Throughout the month of June (Pride Month), landmark locations in the city of São Paulo are providing a showcase for the photographs of those who are true symbols of pride on the Burger King premises and beyond. The activation is a tribute to the more than 2.700 employees who identify as LGBT+ in the field and in the office - and the entire community - who make BK one of the largest fast-food chains in the world.

Outdoor advertisement created by David, Brazil for Burger King, within the category: Food.

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atmaweapon's picture

HAHAHAHAHAHA. Jesus christ HAHAHAHAHAHA

atmaweapon
Activity Score 10
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