To drive home the idea of maternity coverage, Copacino worked with Premera Blue Cross and local fine artist Jason Puccinelli to affix a giant pacifier to an outdoor board in the downtown Seattle area.
Outdoor advertisement created by Copacino+Fujikado, United States for Blue Cross, within the category: Finance.
Executive Creative Director: Mike Hayward
Group Creative Director: Andrew Gall
Senior Art Director: Andy Westbrock
Senior Account Director: Melody Kromer
Senior Project Manager: Kirsten Speller
Electric Production Artist: Todd Hofmeister
Prop Artist: Jason Pucinelli
Media Director: Tonya Murphy