Blue Cross is celebrating its 120th anniversary this year and for the first time in its history will be airing a brand new TV advert to highlight how gifts in wills support pets in need.The charity’s rehoming ambassador, actress Pam Ferris, fronts the advert accompanied by a Blue Cross rescue dog, letting viewers know how the money could help care for pets and how she has herself pledged to give to the charity in her own will.
This professional campaign titled 'Legacy' was published in United Kingdom in November, 2017. It was created for the brand: Blue Cross, by ad agency: LIDA. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: LIDA, London, UK
Creative Director: Tom Thomas
Art Director: Greg Foy
Copywriter: Heather Keywood
Agency Producer: Nicola Gilbert
Director: Steve Reeves
Production Company: Another Film Company
Producer: Tim Marshall