ADVERTISING

Blue Cross

Reverse Poems

Agency: Serviceplan

Description

About 20.5 Million Germans suffer from or are close to an addiction. Blue Cross helps these people. Yet, too few know about Blue Cross. Our solution: We employed an extraordinary copy-mechanics – Reverse Poems. Read top-down they speak from the addict’s perspective. Yet, read bottom-up the same copy speaks from the cured addict’s perspective. The message: with Blue Cross you can turn your life from negative to positive. Result: website traffic increased by over 200%. And 80% more addicts sought help at Blue Cross.

This professional campaign titled 'Reverse Poems' was published in Germany in October, 2017. It was created for the brand: Blue Cross, by ad agency: Serviceplan. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 4 years ago.

Credits

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Directors: Matthias Harbeck, Till Hohmann, Sandra Loibl
Creative Director Text: Christoph Bohlender
Senior Copywriter: Dr. Sebastian Wolf
Art Director: Franziska Ströhle
Senior Art Director: Matthias Jester-Pfadt
Account Director: Florian Trebus
Account Manager: Ricarda Jacob
Illustrator: Frank Gräfe

ADVERTISING

iStock Essentials

Abstract geometric medical cross...

Artist: shivkantsharma07

iStock Signature

T/L Low Angle View of Beijing Tr...

Artist: AerialPerspective Works

iStock Signature

T/L TD Low Angle View of Beijing...

Artist: AerialPerspective Works

iStock Essentials

app error phone glitch internet ...

Artist: golubovy

iStock Signature

Woman itching and putting a fing...

Artist: champja

iStock Essentials

Confident young female doctor in...

Artist: twinsterphoto

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.