Liberating Karaoke

Published/Aired: 
June 2021
BLÊR: Liberating Karaoke
BLÊR: Liberating Karaoke
BLÊR: Liberating Karaoke
BLÊR: Liberating Karaoke
BLÊR: Liberating Karaoke
BLÊR Outdoor Ad - Liberating Karaoke
BLÊR Outdoor Ad - Liberating Karaoke
BLÊR Outdoor Ad - Liberating Karaoke
BLÊR Outdoor Ad - Liberating Karaoke
BLÊR Outdoor Ad - Liberating Karaoke

Description

Challenge:
We wanted to create a brand that resonates in people's hearts. A brand that offers a solution for the emotions we're all feeling at the moment. So we positioned the karaokebar as a place where people of all ages and backgrounds can come to take a break from this mad world. Where you can blow off steam - and let it all out.

Idea:
We named the karaokebar 'BLÊR', which means yelling/roaring/blaring in colloquial Dutch. Besides the joy it brings, we focused on the therapeutic aspect of singing ('blèren'). Singing gives a feeling of euphoria so it’s all associated with a reduction in stress. Especially after a bitch of a year like 2020, letting go of some emotions seems more necessary than ever. That’s why BLÊR is here. The karaoke hotspot where you can sing it all off.

Outdoor advertisement created by And Now This - a Brand Building Agency, Netherlands for BLÊR, within the category: Hospitality, Tourism.

Advertising Agency: And Now This - a Brand Building Agency, Amsterdam, Netherlands
Creative Director: Paul Bakker
Creative Director: Jeroen De Korte
Design: And Now This
Photographer: Marc Haers
Agency Producer: Tamara Wezeman
Client: Raoul Farla, Torsten Heeres
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