BMW started the war by mounting an outdoor banner right in front of Audi's showroom. The banner said: It's never too late to change your mind.
So Audi, our client, responded with another banner right behind BMW's one saying: LOOOOL, you never change a winning brand.
The LOOOOL showed in Audi's banner is created using its rings in the logo.
Outdoor advertisement created by Access, Tunisia for Audi, within the category: Automotive.