Set Winter On Fire

Agency: FF


As part of a ten-year partnership with the Olympics, Tmall (Alibaba Group), China’s biggest B2C online retail platform, has launched a motivational Winter Olympic Games campaign with FF Shanghai, setting winter on fire. The film, directed by Salomon Ligthelm, aims to change people’s perspective toward the winter season while leveraging on the spirit of the Olympic Games. No matter how harsh winter can be, it makes us feel alive than ever; ‘In the midst of winter, I found there was, within me, an invincible summer’ ​ Albert Camus.

This professional campaign titled 'Set Winter On Fire' was published in China in February, 2018. It was created for the brand: Tmall, by ad agency: FF. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: FF, Shanghai, China
Chief Creative Officers: Fred & Farid
Agency Supervisor / Executive Creative Director: Feng Huang
Agency Supervisor: Nichole Niu
Creative Director: Adrien Goris
Copywriter / Art Director: Adrien Goris
Copywriter: Luna Zhang
Art Director: Uty Chen
Brand Strategists: Julien Du Tertre, Gabrielle Guan
Agency Producers: Jessie Huang, Tilda He
Production Company: Stink / Shanghai
Producers: Desmond Loh, Louis Kwan
Director: Salomon Ligthelm
DoP: Christophe Collette
Music: Audio Force / Berlin
Music Producer: Thomas Suess
Post-production: Volt
Post Producer: Charles Renard


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