Agency Network: 
April 2019


After a wave of plastic waste hit the coasts of the Dominican capital in mid-2018, a lot of people, companies and brands have tried to find a solution so that it does not happen again.

The laws that regulate the use and handling of these materials take time to be put into effect because Dominican consumer habits and daily purchases still depend on these materials.

Alpha Inversiones, a brokerage firm that understands that investments can change the future of a person or a country, decided to apply its philosophy by converting its outdoor advertising into more than 1,000 reusable bags. The bags display the message, "This Bag was Once a Billboard" and now circulate in some retail outlets.

At the same time, it requested by means of its social networks that its followers tag other brands prompting them to donate their billboards and thus continue to make bags to establish a new culture with habits of recycling and reuse.

Outdoor advertisement created by Ogilvy, Dominican Republic for Alpha Inversiones, within the category: Finance.

Advertising Agency: Ogilvy, Dominican Republic
Creative Director: Ché Muñoz
Art Director: Lía Sang, Iván Nuñez
Additional credits: Basecamp Studios
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kleenex's picture

nice idea.

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