The challenge behind this was to change people's perceptions and revive an outdated established brand. The campaign is based of the insight that After Eight is the type of chocolate your parents might eat even though it is a chocolate that most young adults enjoy. How can you sell this iconic chocolate to a different and new audience? The strategy was then to make young adults see that After Eight allows you to have a luxury treat on a budget.
Outdoor advertisement created by Leeds Arts University, United Kingdom for After Eight, within the category: Confectionery, Snacks.