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The Finishing Touch

Published/Aired: 
July 2019
After Eight: The Finishing Touch
After Eight: The Finishing Touch
After Eight Outdoor Ad - The Finishing Touch
After Eight Outdoor Ad - The Finishing Touch

Description

The challenge behind this was to change people's perceptions and revive an outdated established brand. The campaign is based of the insight that After Eight is the type of chocolate your parents might eat even though it is a chocolate that most young adults enjoy. How can you sell this iconic chocolate to a different and new audience? The strategy was then to make young adults see that After Eight allows you to have a luxury treat on a budget.

Outdoor advertisement created by Leeds Arts University, United Kingdom for After Eight, within the category: Confectionery, Snacks.

Advertising School: Leeds Arts University, Leeds, UK
Creative Director: Nicholas Young
Art Director / Copywriter: Rebecca Agnihotri
Graphic Design: Emma Blackman
Photography: Maria Halton
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