The new campaign is titled ‘Good All Round’ and launches the W.K. Kellogg brand; a range of no added sugar granolas and snacks - live across the UK and selected European markets now. The Plant Protein cereal was awarded Product of the Year in the cereal category for 2020 and the full range is in store now.
At the core of the campaign, the mantra of ‘Good All Round’ reflects the belief of the brand’s founder, William Keith Kellogg, who thought that when you eat good, and do good, you feel good too. Referring to the good, wholesome ingredients within the cereal, and the fact that W.K. Kellogg gives 10p/10c from every pack sold to good causes.
Integrated advertisement created by Boys + Girls, Ireland for W.K.Kellogg, within the category: Food.
Executive Creative Director: Rory Hamilton
Creative Director: Laurence O' Byrne
Head of Digital: Shane Casey
Content lead: Sam Moorhead
Content lead: Mikey Fleming
Executive Head of Production: Derek Doyle
Head of Design: Barry Smith
Senior Designer: Maxi McDonnell
Head of Studio: Simon Ross
Visual and Motion Designer: Patrick Horan
Chief Relationship Officer: Pat Stephenson
Senior Account Director: Natalie Hopkins
Account Manager: Jelena Stancevic
Account Manager: Beth McDonnell
Executive Strategy Director: Aoife Murphy
Creative Director: Gavin Kelly / Piranha Bar
Music: David Kamp