In terms of stats, since FCB NY launched “The Real Cost” in 2014, it has successfully prevented nearly 587,000 youth from smoking cigarettes, and for each teen prevented from becoming a smoker, there was $180,000 in cost savings – which means the campaign has averted over $53 billion in future medical costs, to date.
“My Vaping Mistake,” created in partnership with AwesomenessTV, a teen-first platform, marks the first time “The Real Cost” is using real teens to share individual real-life testimonials. The interview series centers on 14 teens who have grappled with vaping and covers themes including sports performance, peer pressure, anxiety and depression, and addiction impacting the future: issues that not only the interview subjects can relate to, but many other teens as well.
This professional campaign titled 'My Vaping Mistake' was published in United States in February, 2020. It was created for the brands: AwesomenessTV and FDA, by ad agency: FCB. This Content medium campaign is related to the Media and Public Interest, NGO industries and contains 8 media assets. It was submitted over 3 years ago.
Advertising Agency: FCB New York, USA