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Agency Network: 
Published/Aired: 
April 2018
Visit North Carolina: Firsts That Last
Visit North Carolina: Firsts That Last
Visit North Carolina: Firsts That Last
Visit North Carolina Integrated Ad - Firsts That Last
Visit North Carolina Integrated Ad - Firsts That Last
Visit North Carolina Integrated Ad - Firsts That Last

Description

There's something special about firsts. So, we found six people who have never been to our state and captured their journeys as they experienced 'Firsts That Last' in North Carolina. We filmed these real travelers' stories from every angle and also photographed their very first moments. Ultimately, we turned their firsts into the foundation for a new website to inspire others to travel here. Because once these visitors come to North Carolina, we know they'll be back.

Integrated advertisement created by LGA, United States for Visit North Carolina, within the category: Hospitality, Tourism.

Caption

The first time Jazmene saw the ocean. It was through her daughter's eyes.
The first time Zac & Tomo tasted Moonshine, it was distilled from a recipe five generation old.
The first time Andrea heard the rush of waterfalls. They were echoing all around her.

Advertising Agency: LGA, Charlotte, USA
Creative Director: Steve Dunkley
Art Director: Jon Cain
Copywriters: Ryan Coleman, Lizzie Pope
Photographer: Christopher Wilson
Film / Content Director: Jake Oleson / Acres
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