First In Fright - Train
First In Fright - Lighthouse
First In Fright - Moon
First In Fright - Lamppost
Description
Paranormal tourism is a $30B industry in the United States and growing. With hundreds of years of history and haunts, Visit North Carolina sought to take advantage of our natural – and supernatural – assets and drive increased tourism and engagement through integrated storytelling. With this mission in mind, we told the story of how North Carolina is not only First in Flight but also First in Fright.
This professional campaign titled 'First In Fright' was published in United States in October, 2025. It was created for the brand: Visit North Carolina, by ad agency: lūquire. This Design and Print media campaign is related to the Travel and Tourism industry and contains 4 media assets. It was submitted 4 months ago.
Credits
Advertising Agency: Luquire, Charlotte, North Carolina
Chief Creative Officer: Glen Hilzinger
Creative Director/Art Director: Mash Ashley
Creative Director/Copywriter: Ryan Coleman
