UNWFP wants to change the fact that we waste almost 1/3 of all the food we buy. The solution? To incorporate small habits into our daily lives to achive great changes all together. However, our behaviors are more automated than ever. An example of this is the hundreds of terms and conditions that we accept every day without even reading them. That's why we launch EQUAL TERMS. A campaign in which we take advantage of this behaviour to raise awareness about waste and thus help rebalance the waste-starvation.
Integrated advertisement created by Universidad de Alicante, Spain for UNWFP, within the category: Public Interest, NGO.