BOYS DO CRY

Agency Network: 
Published/Aired: 
November 2021

Description

An Australian campaign challenging societal views that men should always put on a brave front launches today, with a transformed version of The Cure’s iconic song ‘Boys Don’t Cry’, created by Australian agency The Hallway.

At the core of the campaign is a film, brought to life by Good Oil’s Tom Campbell, featuring a choir of 30 men from all walks of life and backgrounds, and from diverse communities. Included in the key cast is stand out recording artist and MC, Dallas Woods, a Noongar man from the East Kimberley, and actor Eddie Baroo (The Dry, Mr Inbetween, Mystery Road).

Integrated advertisement created by The Hallway, Australia for UnLtd, within the category: Health.

Advertising Agency: The Hallway, Australia
Executive Creative Director: Simon Lee
Creative Director: Aldo Ferretto
Copywriters: Simon Lee, Tim Wood
Art Directors: Aldo Ferretto, Iain MacMillan
Producer: Carolyn Starkey
CEO: Jules Hall
Account Director: Chris Murphy
Head of Strategy: Tim Mottau
Comms Strategist: Mat Rawnsley
Special thanks to: Hannah Sturrock
Media agency: Initiative
Sound Production: Uncanny Valley
Music Supervision: Charlton Hill
Music Producer: Justin Shave
Audio Post: Matt Perrott
Film Production: Good Oil
Director: Tom Campbell
Producer: Catherine Warner
Executive Producer: Sam Long
Musical Director/Arranger: Cameron Bruce
Director of Photography: Sam Chiplin
Editor: Phoebe Taylor
Colourist: Olivier Fontenay
Online: Arc Edit
Gotcha 4 Life
Founder/Director: Gus Worland
Head of Program Delivery: Vicky Worland
General Manager: Simon Hamilton
Head of Marketing & Communications: Savannah Fielder
Heiress Films
Executive Producer: Jennifer Cummins
Impact Producer: Jackie Turnure
Publicist: Hannah Watkins
Website Designer/Developer: Elle Williams
Impact Coordinator: Harrison Lochtenberg
Social Media Coordinator: Abbey Cummins
Casting: Kirsty de Vallance, A Cast of Thousands
Production Accountant: Bronwyn Speziale
Legals: Stephen Boyle
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