In Our DNA

Agency Network: 
November 2019
Unicef: In Our DNA
Unicef: In Our DNA
Unicef Integrated Ad - In Our DNA
Unicef Integrated Ad - In Our DNA


To celebrate the 30th anniversary of the UN Convention on the Rights of the Child, UNICEF teamed up with the Norwegian ad agency Hausmann and found a way to ensure that the important document is stored for the foreseeable future: It is now the first document to be officially stored in DNA and placed in the safest place on earth – in the permafrost at Svalbard.

Integrated advertisement created by Hausmann, Norway for Unicef, within the category: Public Interest, NGO.

Advertising Agency: Hausmann, Oslo, Norway
Copywriter: Ida Fjeldbraaten
Copywriter: Torkel Skjolden
Art Director: Marcus Hassel
Graphic Design: Rune Tyvold
Graphic Design: Kristine Gulheim
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