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Über Leben Foundation

Delivered – No Life On Order

Agency: Serviceplan

Description

Over 10,000 people in Germany live in constant fear of death, because they are waiting, sometimes for years, for life-saving organs. On average three of them die every day, since annually there are only 955 people who donate their organs after death.
The campaign is designed to illustrate how many lives could be saved if more people signed up as a donor or made donations. An extraordinary online BILD shop was launched, carrying an offer with all the usual data and details, but the item was particularly unusual: a human heart.

This professional campaign titled 'Delivered – No Life On Order' was published in Germany in April, 2019. It was created for the brand: Über Leben Foundation, by ad agency: Serviceplan. This Integrated medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted almost 5 years ago.

Credits

Advertising Agency: Mediaplus Group, Plan.Net Group, Plan.Net Pulse, Serviceplan PR & Content, Serviceplan Solutions 1
Media Agency: Mediaplus
Digital Agency: meap GmbH
Sound Design/ Music Company: Giesing-Team
Post-Production: Serviceplan Solutions 1
Global Chief Creative Officer, Serviceplan: Alexander Schill
Creative Director, Mediaplus: Ekki Frenkler
Managing Director, Plan.Net Pulse: Carsten Popp
Head of Design, Plan.Net Pulse: Michael Sundermann
Trainee Creative Media, Mediaplus: Davide Mirabella
General Managing Buyer, Plan.Net: Michael Beuth
Creative Director Art: Moric Miro: Freelancer
Creative Director, Serviceplan PR & Content: Bernhard Fuchs
Lithograph/ Editor, Serviceplan Solutions 1: Johannes Lang
Communication: Janina Röder, Carina Helfers, Martha Wesel
Managing Director: Jorit Ness

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