Over 10,000 people in Germany live in constant fear of death, because they are waiting, sometimes for years, for life-saving organs. On average three of them die every day, since annually there are only 955 people who donate their organs after death.
The campaign is designed to illustrate how many lives could be saved if more people signed up as a donor or made donations. An extraordinary online BILD shop was launched, carrying an offer with all the usual data and details, but the item was particularly unusual: a human heart.
Integrated advertisement created by Serviceplan, Germany for Über Leben Foundation, within the category: Public Interest, NGO.
Media Agency: Mediaplus
Digital Agency: meap GmbH
Sound Design/ Music Company: Giesing-Team
Post-Production: Serviceplan Solutions 1
Global Chief Creative Officer, Serviceplan: Alexander Schill
Creative Director, Mediaplus: Ekki Frenkler
Managing Director, Plan.Net Pulse: Carsten Popp
Head of Design, Plan.Net Pulse: Michael Sundermann
Trainee Creative Media, Mediaplus: Davide Mirabella
General Managing Buyer, Plan.Net: Michael Beuth
Creative Director Art: Moric Miro
Creative Director, Serviceplan PR & Content: Bernhard Fuchs
Lithograph/ Editor, Serviceplan Solutions 1: Johannes Lang
Communication: Janina Röder, Carina Helfers, Martha Wesel
Managing Director: Jorit Ness