I wanted to highlight the portability of Tide's stain stick so I decided to create an experiential ad and digital ad. The experiential ad would clean up city walls overnight, and will draw attention of the city's inhabitants. The digital ad will erase stains digitally, showing that people can erase the stains physically if they had the stain stick.
Integrated advertisement created by S.I. Newhouse School of Public Communications, United States for Tide, within the category: House, Garden.