Tide Cold Callers

Agency: Saatchi & Saatchi


This is a cold call! Tide has brought together two of America’s coldest icons, Ice-T and Stone Cold Steve Austin, to cold call everyone and convince them to switch to cold water washing with Tide. Washing in cold saves energy, saves money and Tide cleans better in cold than the bargain brand in hot.
The launch of the campaign coincides with Tide’s 75th birthday and their Ambition 2030 announcement which outlines Tide’s key sustainability goals for the next decade.

This professional campaign titled 'Tide Cold Callers' was published in United States in March, 2021. It was created for the brand: Tide, by ad agency: Saatchi & Saatchi. This Film medium campaign is related to the House, Garden industry and contains 5 media assets. It was submitted about 3 years ago.


Advertising Agency: Saatchi & Saatchi New York, USA


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