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I Don't Want to Be An Angel

Agency Network: 
Published/Aired: 
September 2019
The Kid's Cancer Project: I Don't Want to Be An Angel
The Kid's Cancer Project: I Don't Want to Be An Angel
The Kid's Cancer Project Integrated Ad - I Don't Want to Be An Angel
The Kid's Cancer Project Integrated Ad - I Don't Want to Be An Angel

Description

Sick kids are often portrayed as little angels. But kids suffering with cancer don’t want to be angels. They don’t want halos or wings. They want to live. So to pay tribute to the defiant spirit of these children and young adolescents with cancer, The Kids Cancer Project has launched ‘I Don’t Want To Be An Angel’, a campaign to rally Australians to get behind the urgent need to find better ways of treating the disease.

Integrated advertisement created by Saatchi & Saatchi, Australia for The Kid's Cancer Project, within the category: Public Interest, NGO.

Advertising Agency: Saatchi & Saatchi, Sydney, Australia, Sydney, Australia
Production Company: Playtime
Director: Stef Smith
Account Executive: Jamie Fairfield
Group Account Director: Libby Weston-Webb
Planning Director: Peter Pippen
Head Of Broadcast: Renata Barbosa
Creative Director: Piero Ruzzene
Creative Director: Flavio Fonseca
Executive Creative Director: Rebecca Carrasco
Chief Creative Officer: Mike Spirkovski
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