Designed in-house by SumUp and shot by Berlin-based production agency Bubbles Film, this 30-second film, titled “You know complicated. Here’s simple.”, highlights the day-to-day challenges of running, and working for, a small business or merchant.
Following members of staff in a cafe, florist, hairdressers, and an electric service van on a loud bustling high street, we see the direct and indirect problems each individual has to face when relying on outdated devices and cash payments to process transactions. Towards the end of the advertisement, the noise and disorder subside as the employees, together with the audience, are presented with the “perfect payment” solution in the form of a SumUp card reader; the juxtaposition embodying the campaign’s message “You know complicated. Here’s simple.”